Small Business Saturday began as a promotion by American Express in 2010. Small Business Saturday aims to promote small, local businesses through bargains and giveaways, in addition to being a savvy marketing ploy by the credit card company to boost its own use.
Saturday, November 29, 2014 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their local communities. Please join the Small Business Administration and organizations across the country in supporting your local small business by shopping at small businesses.
Shoppers can participate and support Small Business Saturday by shopping at and buying from small businesses, stores, restaurants, and shops in your local area.
Small businesses can participate by hosting holiday events, promoting give-a-ways and samples, providing bargain sales, and by celebrating the impact of small business.
Small businesses stand out during this special day due in part to the national media attention that Small Business Saturday generates, but also in part to the individual efforts that small business owners nationwide contribute to make this day one of a kind. As a result, consumers are showing an increase in spending as each Small Business Saturday passes. In fact, a survey conducted on behalf of the National Federation of Independent Businesses and American Express identified that $5.7 billion was spent by consumers aware of the initiative on Small Business Saturday in 2013 alone.
If you have any questions and would like to know more about supporting our small business, you can find us on the web at http://www.LStortzCPA.com.